4/20/2017
Nonprofit recognized for New National Hurricane Resilience Initiative - #HurricaneStrong
 
(New Orleans, LA) – On April 19, the 2017 National Hurricane Conference recognized FLASH President and CEO Leslie Chapman-Henderson with the Outstanding Achievement in Public Awareness Award. Last year, Chapman-Henderson and FLASH brought FEMA, NOAA, and The Weather Channel together to create the National Hurricane Resilience Initiative - #HurricaneStrong. The campaign garnered national attention and helped advance hurricane preparedness.

#HurricaneStrong increases public safety and reduces economic losses by motivating individuals and families to undertake preparedness and mitigation activities before storms strike. The award recognizes the new approach to
tackle waning hurricane awareness in an era with decreased hurricane activity.

The campaign offered information through business summits, digital channels, home improvement store workshops, kids programming, media outreach, school lesson plans, and special events, and tied into FEMA and NOAA initiatives, e.g. National Hurricane Preparedness Week and the accompanying White House declaration.
Chapman-Henderson led the effort that created #HurricaneStrong, and FLASH partners provided creative talents, resources, and enthusiasm to try something new—the social media campaign featuring a novel #HurricaneStrong 'Pose'.

“We are honored by this recognition and thankful to the National Hurricane Conference.   Through the team effort, the inaugural 2016 campaign brought together the most recognized public and private brands in the disaster safety and mitigation movement to advance the cause of hurricane resilience,” said Leslie Chapman-Henderson. “We look forward to working with our committed partners to continue the campaign in 2017.”

The program is highlighted in this brief video debuted during the general session of the Conference.
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